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This morning on moneycontrol.com as I was beginning to read what Azim Premji had to tell about Infosys, the sidebar activity snatched my attention. On the sidebar was this fairly large 300x600 ad unit with a red Chevrolet Cruze move from top to bottom in all jet black interiors.

This was not the first time I was seeing the Cruze "Back in Black" ad. A couple of weeks back had seen the rollover ads, had seen one in print too. In all of them the car looks stunning. But this particular creative made me chase the car as it teasingly moved down.

I liked their tagline of 'Diesel Rocket'; A test drive and one knows its not a joke. But for some reason thats been dropped. "Choose to cruze" gives the impression of drive-like-a-grandpa for a car that looks sporty and edgy.