Volkswagen, "The" Car which everyone would like to have. As we know Volkswagen has recently made its Entry into Indian Market.. Right from the beginning Volkswagen has delivered quality Ads (Remember, the first Volkswagen India advertisement where a child goes to a Volkswagen showroom to book a car in advance). Let's Talk about New Set of Volkswagen Ads to promote the "Volkswagen Polo". The theme of the advertisements is to say that Car has been specially made for Indian roads! As of Now, Volkswagen has delivered 4 excellent videos which you can list under "funny videos". Yes it is. 

When a Product is offering Unbelievable features, it is obvious that everyone would like to give-it-a-try. So here is the person who goes for a test drive on Volkswagen Polo.. He says "The New Volkswagen Polo is set to be engineered for better road handling. let's find whether it's true" and signs on a villager who owns the cattle. Now the Test Drive begins VROOM VROOM, zig zag and he is done!, he penetrates into the herd of cattle with all his driving skills and the car equivalently providing him the "better road handling". Finally he concludes that the car is specially made for Indian Roads. Before he can complete, the offended cattle chase him - not one or two, but the entire herd! forcing him to get inside the car for protection.

This Commercial Ends with a note by a narrator saying "Our Engineers have tested its road handling skills, so you don't need to -Volkswagen, Das Auto." The Final Note is quite impressive, it shows how confident the Volkswagen people are..Gives a Feel that Customers can rely on their "Engineers"! Here is another one about road clearance.

Quite a Different attempt, as most of the ads always try to gain a trust on its consumer by comparing two entities, (comparing Dove Soap with Ordinary, Pure-it water purifier with other purifiers, Pepsodent toothpaste with other ordinary toothpaste). This Ad stands out of the box giving an impression it is a well designed and tested product. Check out the other ads in this series here:

Testing Fuel Efficiency in Volkswagen featuring Tribals in Jungle.

Testing Toughness and Safety in Volkswagen featuring Rhino