I have seen the TVS wego ad with the body balance circus, but I cannot remember how a wego looks. If I saw one on road, I would not recognize it - ok maybe if there was someone imitating this circus on the backseat. 

But is this what body-balance is all about? I doubt. Rather, my first question would be is body-balance an important enough feature to differentiate the new TVS wego?  Why would anyone NEED this particular feature on their two-wheeler? 

At first the wego was positioned confusingly. It was like they were not sure if its for boys or for girls. Now it's clear that boys ride and girls do the antics. 

There are many advantages that makes one go for a vehicle like the Wego over geared motorcycles. Wish those would be exploited. Sometimes stating the obvious benefits may just be what is needed.