I have mixed feelings for the SBI Insurance advertisement. The ad starts well and ends well, thats the good feeling. The bad feeling is that this ad could have been for any product. Why Insurance?

The highlight or part of the advertisement that sticks in your head is when the man steps on the brakes to get his wife(pillion) to bump into him. Beyond that scene I havent paid attention, I did not need to. Two-wheelers do have certain advantages, so? Where does SBI or Insurance come in, towards the very end. Its like how the police make an entry in the movies after everything is over.

The ambience in the ad suggest that it may well have been inspired from the movie Do Dooni Chaar. The scooter and middle-aged couple all look very similar. And that makes me wonder would it have been better to use the same celebrity couple from the movie? A couple who probably made a lot of right decisions.