Nissan Micra advertisement starring Ranbir Kapoor starts with an evergreen melody in a retro setup, brings a seamless change of scene executed in a remarkable fashion and ends with a sales pitch. The ad had all the right ingredients to make an impact on me, and it did.

The old hindi song in the ad got me started, I looked at the TV expecting to see a Rajesh Khanna and was pleasantly surprised to find Ranbir Kapoor driving a Nissan Micra. The black and white retro look added intrigue and at the same time reminded me of the good things from past. A few seconds of the past is what the ad let me relish before a dramatic backdrop change gave a back-to-the-future jolt.

The advertisement ended with a pitch of how the empty roads, the low priced fuel are all long-gone and the best we can do is to be drive a car that is easy to drive and fuel efficient. Ranbir Kapoor maneuvering the car in a crowded area in one ad and driving past a petrol bunk in another gives an assurance that Nissan Micra is such a car.