Havells Switches On Off Ad

Havells advertisements from the last two editions of IPL 2010 and 2011, across two different products, circuit breakers and fans, have had a common theme of problem and solution. This year Havells is advertising a different product - switches, and its not a problem solution strategy, or is it?

A confused man is being invited for a wedding, thats the premise of the Havells switches ad.  In response the man is playing a turncoat every second. In one breath he is pro marriage and in another he is against. He goes on and on and on. What's the connect with the Havells switch? The rocking chair he is sitting on is tapping the switch to toggle on and off.

My guess is that Havells is trying to tell me that the switches are long lasting. They last many many cycles of on and off. But I have two problems with this and that brings in a dissappointment when compared to the Havells ads of the past.

The topic of marriage, to do or not to do, the good things and bad things associated is universal and hence could hijack the attention away from the product itself. Thats my opinion, however since its a universal subject there is scope for brand recall.

Secondly, the product and its use is not part of the story at all.

In the Havells ads from the past everything in the ad happened becasuse of the the product or the problem associated with the product.