This IPL season havells ad for circuit breakers uses a retro rock & roll flavor. Man wanting to use an electrical appliance becomes victim of an electric shock that shakes his body to the rock & roll tune of "shock laga". The house maid gets involved by intrigue and the wife by jealousy. The wise son saves them all. The pitch of havells types of circuit breakers (MCB and RCCB) to prevent electric shocks follows.

I had no confusion what so ever. The ad is entertaining and reinforces the "shock laga" jingle and Havells connection. The rock & roll style of jingle and dance make it engaging for young and old. Since the story is spun around a small family there seemed to be something in it for everyone at home to watch it many times during the IPL  matches and not complain.         

The ads of last two years made a mark with their catchy "shock laga" jingle and an iconic hair style. The strategy has remained to show bad after effects of a shock and pitch the product as a solution. The first season approach was direct and showed the effects of an electric shock. The second year Havells used the ongoing recession to its advantage. The ad was all about how shocked everyone are with events around and how Havells circuit breakers can help prevent atleast the event of an electric shock.

This years approach of Havells is again direct as their first year. The difference is that one can avoid electricity by not ringing a calling bell and instead knock door, but one cannot not use electricity for an appliance. Isnt it?