TATA nano since its launch has been regularly advertised across mediums. From being the car with best mileage to being the car for the college-goers to being a woman's car - the team have tried their luck with different messages to target a variety of audience. The latest of TATA nano ads try to convince that buying the nano is a cool Investment. Cool investment?
Investments are made to earn profits or a worthwhile result over a period of time and the TATA nano advertisement fails to convey what the profit is. Information in the ad suggest the car is available at a good deal - but there is no promise of a profit. That's good use of money not good investment.
The TATA nano advertisement should have presented the money saved over 1, 2, 3, 5 years considering inflation in fuel prices, compared that with another car. It could even compare it with regular expense of using a rickshaw for work. That is tangible profit. That's a math every car buyer will do. It's the obvious math to show in an advertisement for investments.
The timing for this ad is also questionable. Aren't we out of the typical december to march investment season? When most are forced to think investments. Or is this a contrarian approach of talking investments when nobody is thinking investments? In any case expecting investments without the promise of a potential profit is not smart at all.