The Chevrolet Cruze is an edgy and sporty looking car, and in a racing suit it grabs attention.
In this advertisement Chevrolet display their World Touring Car Championship winning Cruze alongside the available in India Cruze Road car and emphasize the fact that both cars are same. The well informed may disagree, but for most the skin deep similarity is convincing enough.
Everyone likes a winner and a championship title can be a big influence in favor of the buy decision. The only doubt I have in my mind is - what exactly is this World Touring Car Championship and what it means for the road car in India?
On the whole the Chevrolet Cruze ad impressed me. The race car and the road car look good and grab attention, the play up on "win win" brings in curiosity and the rest is useful information.