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Renault the French car manufacturer has launched Fluence, a luxury sedan and it is making no assumptions about its brand awareness levels in the Indian consumer's mind. Renault is making fresh introductions about who they are, what they do - and I like it.

The print and outdoor ads look the same and have a very good visual appeal, with each having a very fancy futuristic looking car. Each ad also highlights Renault's technical superiority and credibility. If anyone had any doubts these ads are very reassuring indeed.

The advertisement also asks consumers to test drive a Fluence - this is what I did not like. The message is somewhere towards the end and gets no focus, actually that’s the only place "Fluence" is mentioned. Should they have mixed the test drive message with the introductions?