I couldn't find the follow up series to this first one - the series I really really liked! But this was not a bad start at all!

SMS is cheap...so 'everyone will know'. Nicely done. Vodafone commercials have always retained a certain warmth and intrigue on whats going to happen next in the ad. And this doesn't let you down either.

But the truly impressive series (ones that are not on youtube yet), is the follow up ones with the message 'ab sabko batao'. A typical 'loser' looking guy finds out he unexpectedly passed; a sweet plump girl realises she just lost a few unexpected kgs.. Wonderfully simple moments that yes, call for a desperate need to connect with others to share. And Vodafone's cheaper SMS makes it that much easier to connect with that many more people.

Simple, sweet, effective! Beautifully executed - right people for the roles, perfect acting!