One of the best radio promos I have heard in a long time on Radio One!

For a few days RJ's find that songs play as soon as their name is taken! They say its a technical snag - but you know they have something up their sleeves and there is something coming... after days of this, across radio programmes, they say its Airtel's doing - getting songs set to hello tunes is as simple as taking their name. Simple, nice idea.

After the terrible TV commercial, an excellent demo of the feature, brilliant use of the medium, and smooth execution - not too little, not too much. Thoroughly impressive!