A well made animated commercial that wants the user to feel that the product, an LCD TV, wanting to get attention is something from a distant future and hence that much more advanced. The commercial does stand apart from competition to begin with. The use of animation and robots to portray a scene from the future does work to get attention. To be fair this has a better storyline than the Abhinav Bindra Samsung Ad.

Moser Baer is running another commercial that says "see what happens when a CD begins to dream". This again nicely blends in animation. The messaging is to make everyone aware that moser baer is dreaming to be more than just a CD company and that comes out quite clearly.