Abhinav Bindra is the newest celebrity into the Samsung Stable. He did an exceptional job at the olympics and does a more than decent job in this ad.

What is annoying is the way he has been used. I am yet to understand what this "Design is a Passion, Performance a Thriller" means to the celebrity and Samsung as a Brand.

The video does seem to have the essential elements to get the attention. The cool new celebrity with a hot looking gun and suit , all leave one impressed and then it goes to puts its foot in its mouth with the tag line.

Seems like Samsung was in a hurry to get the ad out and did a random extension of "Design that Performs".