Airtel and its agency have scored over competion like Tata Sky and Reliance BIG TV with this brilliant welcome home story. ( Yes Dish TV too )
The 'see you at home" teasers have been nicely followed up by using all the airtel brand ambassadors to welcome you and me home to watch TV. It could not have been more simple than that. Don't we all sincerely come home and switch on TV to be entertained by these people.
The competition tried to sell by focussing on technology but all the best technology does not change one basic fact of why people switch on their TV sets. Its to get entertained and most times we already know who we want to be entertained by !

Comments
Sun, 10/19/2008 - 17:10
Fantastic clutter breaking ad!
The Airtel TV ad really does its job well. Again an ad that you will figure out only towards the end but never forget once seen. The ad intrigues you, engages you, and finally convinces you. Simple and well done!
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