Do people really buy phones for a feature like the ability to sktech/ write on it? Maybe not. But does this ad still do its job? I think so!

The right mix of an interesting setting and intriguing story line - I dont what what the ad is about until the end, but still wont forget its a Motorola ad! No, you just wont forget this ad, the product or the feature once you have seen it!

I also liked the choice of talent - the right diction (he is not cool dude), the right clothes (simple guy next door), and perfect acting. The stretch after the job is done 'dots the i' well!

Perfect. A new application that's going to find its way into many classrooms for sure.