Idea! Walk when you Talk ad
Category: tv, Impressive Ad, IDEA Cellular, India, professional, Telecom
YouTube Video:
Its kind if a funny ad but.....
I know everyone is trying to use the buzz words "green" and "fitness" everywhere these days, In this ad idea! is trying to use "fitness" to promote itself as a service provider of choice. I would pick a cell phone service provider based on how good their service and cost is period. Why would anyone choose idea! just because they are telling you to walk while you talk? does it make their service any better?, above all I really dont know if using Abhishek Bacchan helps drive the point any better than if they were to use me :) (I would'nt mind though). There is one thing though it certainly serves as a good public service message.
Anyways the ad did get my attention, maybe that is all they intended.
Share it if you like it!
Comments
Sun, 07/19/2009 - 19:19
And they are very consistent
And they are very consistent about it. All their ads are about 'what an idea sirjee' !!! Docomo entered the scene in india and are running ads that clearly sell 'one second pulse'.
Tue, 08/11/2009 - 15:36
Definitely a Bad Ad
I completely agree with the author. In an ideal ad, I think the providers should emphasize on good features of the product(if there is any), than bringing the focus to unnecessary, irrelevant information, just to get the ad going. Sometimes the trend has been focused to get the product going(like say good music of this ad) but again who defines these trends? Media! Media is a powerful way to educate the population. Instead of educating the mass, I find 'Media' being a victim, for misleading the mass, by such an ad.
An informative ad with a touch of humor is also appreciated. But this ad focuses nothing on information. Every ad speaks about the product. Since this ad speaks nothing about the product so one can guess what a bad idea would it be to go for 'Idea'.
Sat, 08/22/2009 - 01:08
Diluting the imagery created by the previous idea commercials
Both the previous executions on Idea presented in many ways the power of the Ides of telecom - they beautifully integrated at once Idea stands for telecom, an emotional appeal somewhere in the space of India shining or a vision of an India that will be - and by associating itself with such a large cause - the brand automatically uplifted its stature and image.
but i think with this communication, Lintas, in its attempt to add a dash of humour (with the idea protagonist being the butt of the joke) has infact dilited that stature that it was building through the previous 2 commercials. Also - i think in the rush to probably churn out a film, they settled for an idea which was really not that icnonic - which is the basic premise of the idea commercial - it stands for iconic ideas
all in all i think its a brilliant campaign going weak - and i hope they come back with another version soon, which goes back to the previous equity they were building
would love to hear what the makers - agency/brand had in mind as the objective
Cheers!
Wed, 09/02/2009 - 14:13
chk this out -
Watch this video by Kal Tak Productions. A funny take on Idea’s not so great idea!
http://www.youtube.com/watch?v=ahfMVQj-2dM