Advertising thrives on engaging and entertaining consumers. Thump.in is a platform for consumers to register what they feel about the advertising they see, and for advertisers to begin conversations with consumers and find out if their communication works.
Thump.in proposes to keep a check on the pulse of the advertising business with forum for consumers to interact with each other, and feedback to brands. With traditional media proliferating, and new media emerging – there is new learning on what works and what doesn’t in terms of media, messaging, tone & manner and brand values that is evolving. Thump.in can become the voice of this new learning.
The people behind Thump.in:
Sreekanth Sastry (ssy) - Sreekanth is a software professional with a keen interest in exploring and developing new ideas. He has been involved with technology start-ups in the past including a project management solution for manufacturing companies, and an online tutorial and learning portal. Thump.in is his brainchild.
Vanaja Pillai (vp) - Vanaja has spent over 10 years in advertising communications, from start ups to large enterprises. Passionate about the science of advertising, she believes that thump.in could grow into an invaluable source of information for advertisers, to connect with customers and find new consumer insights
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