Print Ad Image: 

I like print ads. For some vague reason they make ads more consumable to me than the digital (not so) interactive ones. On the web I am very high on ad blindness. I know exactly what to avoid. 

Is there hope for Print as an effective medium for advertising, or is it just India? If yahoo has a reach to 26 million of the 35 million online indians why would it choose to do a full page ad on newspapers. What ever be their reason - I do see merit.

I think it clearly brings out the fact that Yahoo! is advertising. It makes everyone take notice. To get that kind of attention - I think print is a good option. No one will miss it on a cover of a newspaper. I could still miss a TVC, but not the cover of a newspaper.

A follow up of that effect is that now I want to know why yahoo! is advertising on a newspaper. Over a period of time if they did too many of these print ads, my curiosity might die. But right now its high, why , because it seems one of a kind and I want to know whats in it for me!!

The play up on the word "Yours" reminds me of Dell and their "Yours is here" campaign. Was that required? Why not just retain focus on "Its you!"