The Volkswagen India ad starts off real cute. Instant identification with plans I made, plans that still remain plans. The ad I thought should have been made in 3 parts. One with this kid and the beetle, and other age groups for other cars. The story of why the kid chooses to move from one car to the other is not very enticing or convincing. The father's entry towards the end is also a force fit. The father should have been a celebrity who can be identified with German engineering or someone who is very clinical in their profession. Its heartening to see local talents in this ad, compared to the earlier one. The undertone of conceit is still very much there. Volkswagen is doing well to keep up the interest levels with their ad spends. However it might all get noticed without action unless Volkswagen follows this up quickly with the campaigns for more affordable cars that are to hit roads. Any delay will only benefit the other European car makers here.