Each Vodafone ad surprises - even though the commercials always stay true to the some key attributes. I guess this ability to do something different and memorable, while retaining what matters, comes from sound knowledge of what are the brand's core values, and what are the variables.

It's a simple promo. Vodafone offers to paint your homes this Diwali. How does one make that interesting to view? Again and again?

A simple, typical family situation - discussions on what colour the walls should be. Everyone has a point of view, and everyone has a way of expressing it.

So what makes this non-story endearing enough for at least 3 people in the last three days to specifically mention it to me (with a smile)? The cliched grandfather, done-to-death 'Peach is so girlie' - but no, we still laugh, and of all the Diwali promos, this is remembered.

It says it simply, the casting is perfect, the dialogues engage. It just does not try too hard! Lots of lessons to learn from Vodafone!