This IPL season vodafone has unleashed the zoozoo(s). Funny looking White egg shaped animated characters. The zoozoos appear in a series of extremely watchable television commercials. Its almost like watching a comedy show - i keep waiting to see what they do next.

These ads have sold zoozoos very well - but what are the zoozoos selling? All of them are made in a way to get you curious about what the zoozoos are doing?. The curiosity is supposed to be broken by the service that the ad is actually made for!

I have seen a bunch of them, but cant recall what the ad is for. The consensus amongst all of us at home is that these white egg shaped characters belong to vodafone. Thats it. So as a brand endorser zoozoo is doing a good job. Is it doing a good job at selling beauty alerts, map alerts etc?

Airtel and Idea cellular also have their contribution to the IPL. However the 'pyar main no cut back' of airtel and 'my idea number' by idea cellular are boring,uninspired and relying on repetitions and celebrity power.