Nature(al) sound , thats what the ad is about. It took me many looks and hears to realize that. Who were around me did not even realize that. fools huh. They just did not get the connection between the flutter, car revs, creeking doors , sirens and ....well a TV shown at the end.

The ad is for people who are for people who think they are real connoisseurs of good clarity sound. The ad itself uses that and relies heavily on people who will appreciate that. But these are sounds that are appreciated only when heard at their natural best .

So the point is if one is already able to hear and appreciate the ad on their existing set , why go for another.?