Experience the change videocon said about half a year back. They did some lousy advertising then. The multi-colored lcd tv ad with SRK in it were plasticky, unreal and forgettable. The outdoor hoardings stayed for  month, I had then questioned what is the change Videocon is talking to us about?

The answer is out now with videocon announcing its foray into new age businesses like tele-communication and touchscreen mobile phones.  In the mayhem of ipl advertising the ads of videocon mobile phones and GSM service  have stood out to get my attention. 

Be it the ear twisting for loud surround sound phone, the change from saxophone to saanp ka been for playlists or the poking for social networking the ads from videocon mobiles are all  more appealing than the ads from other indian mobile phone manufacturers.  

The earlier Shahrukh Khan and M.S. Dhoni ads had left me feeling that videocon was a company that was just waiting for its time to naturally pass into extinction. The sinking feeling has been now arrested by these new ads. Each of the new ads bring out Videocon as a brand thats just got a new shot of life.