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This Videocon d2h Satellite TV ad brings in the change that Videocon as a brand promised few months back. About time we will say. It is a bold ad where they claim to have invented the satellite LCD TV. This is really change, good job!. I had almost closed the door on Videocon as a brand or product line that I would consider. This Satellite LCD TV ad however has put in a firm foot to stop that and commands some respect.

Knowing Videocon's past advertising attempts and my own reaction to them, I was'nt even considering that Videocon would bring in some innovation. At their very best I thought they could only compete on price. Maybe thats why the ad headline caught my attention. The rest of the ad was well layed out to quickly grasp that this seems to be an interesting new product and it does not cost a bomb. The information provided about the other set-top boxes could have been left out of this ad. Why talk about it here and confuse?. Or, could have been provided inconspicuously. The big product visual and the boxes below suggest that the items in the boxes could be accessories to the main product. However here they are completely independant products by themseleves.

At that price this could be the little second TV in the bedroom. The more adventurous/enterprising variety may could even carry it around in their cars. The ad did not say how big the TV is, I'm suspecting it to be a 17inch.