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Ab mera number hai. says the hoardings of Uninor, a new cellular service provider I guess. With a messaging like that I doubt if it could be anything else. MTS launched recently and I dont know how much of a mark their weird ads made. Interestingly this ad of Uninar turned up on a hoarding that until now had a screaming MTS ad.

I think its because of the MTS ads that I instantly took a liking to this simple people-next-door feel of the ad.

I have a friend who until recently did not own a mobile phone (Yes sir we have them too in the cities). When he did get one, these were the very words he came up with-"i have a number now".  How much we used to pull this guy for not having a cell number to reach him at. And, what a proud moment it must have been for him to have his come back at us.

In my opinion, uninor should appeal to all those who are planning on getting their first mobile number. This could be college students or people relocating for work or people for whom affording a mobile is a recent phenomenon.