This is a hoarding thats come up on Residency Road, Bangalore. It has a innovative design. Unlike regular hoardings which take up rectangular space, this one has two cutouts in that space.

One for the fasttrack adventure wrist watch and the other of a mountaineer ( i think so). Theres a real rope passing across and it seems like the mountaineer is holding on to this rope.

I have not seen this in the night to see if its effectively visible with the regular spot lights. But with some creative lighting it may be made to attract attention.