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I noticed this new Titan Eye+ hoarding on my way back home last friday night. Coincidentally I had seen their video ad during the interval of the movie that I was driving back from. Seeing someone looking good in spectacles changed my not so happy opinion about the movie ad.

The tagline ending with "compliments come free" is an inviting one. And, its just not the hoardings, the titan eye plus stores facebook fan page has more. One could mail photographs (of them wearing Titan Eye plus frames I assume) to have it showcased and earn compliments. Good use of social media I thought.

What gives room for complain is that the website does not showcase frames starting from Rs.395. In my brief visit to the Titan Eye Plus website I found only frames that are Rs 1200 and above. It could work both ways; one could get curious and go to the store to find out or just assume that the compliments are a little expensive to come by.