So Tata Sky extends it's husband-wife advertising angle. I have seen 2 ads in the series with 2 different couples. The story in both is about how the husband gets on the wrong side of the wife by watching a match the previous evening (so she misses her serial). A situation easily avoidable by Tata Sky's recording facility.

While the storyline makes one fatal flaw - that the man always wins! - it's well done, and makes the point well. The wives are adorable and real. The men too.

I think the ads would probably do their job in presenting Tata Sky as the preferred option for new age families. Not sure how popular this particular feature will be though. The production values are good, casting is perfect.

I don't see any other cable services provider doing much in advertising - wonder why!