The Tata Nano television commercial seems to have come fairly late into the product's launch - perhaps wisely so!

Without talking about being 'cheap' or overtly pitching it to those who cannot have afforded any other car, the tata nano ad says it all. Using a child as a protagonist always works. It conveys features, emotional connect, pride, utility, social status - everything - in a tight little obvious story, that works. Even the product looks good. I like it!

And somehow the fact that they chose to advertise after all the controversies and issues have been rested to some extent, adds to the charm in some way. No doubt, there is something strong, dignified and dependable about anything coming from the TATA stable