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Tata Nano over the last couple of years has registered in my mind as a car that created history by being so inexpensive that everyone could realise their dreams of owning a car. The  tagline of "now you can" bolstered that hope of making ones dream real. A strong bond was established.

But now when I look at this Tata Nano ad that appeared in today's newspaper, I feel that the push of "now you can" is being given up for strength of the product. Is that bad? No No thats not what I mean. I just feel that making consumers feel they can add miles to their mileage would have been more appealing and in alignment with the "now you can" theme.

I had observed earlier that it will be interesting to see how Tata Nano will build up on the news mileage the car has received. As of now I can only say that I'm still confused on who the tata nano advertisements are targetted at. With incidents of Nanos catching fire should they have taken an approach to do promote safety and appropriate use of the vehicle.