Print Ad Image: 

What is this hopper invasion?
For the purpose of writing this story, I even logged on to the website - www.hopperinvasion.com. And I still don't get it! And I see comments on the YouTube video also expressing the same confusion.

So is this just an (expensive) gimmick to get people onto the sony ericsson site? If it is, it's not working. The ad concept really doesn't grab my attention like that.

And what's even more criminal is that I don't get it even after I log on. Someone wise said don't treat the customer like a moron. Sony Ericsson has made a mistake here!