SBI has been getting it right for some time! From the time it started surprising us with its statistics in print communication, and humour in its television ads – the brand has not looked back. They have used every communication tool to revamp the brand – something many other banks have tried since, and not done with as much success.

In recent times, their 10,000th branch campaign was simple and well executed. Every day they announced the preceding branches, creating a very predictable but strong build-up to the D-day of the launch. What's interesting is that they continued their print strategy of impressive numbers – that no one else can claim or ape! Many companies have tried to use such milestones to make clever or relevant communication – SBI has done it well.

Add to that the consistency in style and communication – check out a more recent ad on their 24x7 contact centre. Elegant in its simplicity and effectiveness.

SBI Chairman O P Bhatt was declared Indian of the year-Business by CNN IBN recently. Perhaps indicative of how much work would have gone into this brand revamp. To ensure that SBI contemporarized itself – inside and out!