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Samsung now offers a feature for viewing live TV channels on their new Corby (TV) CDMA mobile. Super cool! Forget about how technology can make this happpen, but imagine the possible scenarios where this can be extremely useful in fighting boredom, finding information or general entertainment.

There are many other useful scenarios, but the creative team behind this interactive ad of the samsung corby tv mobile have chosen to promote watching tv while studying. The ad may find takers, but the idea to encourage someone with distraction while studying comes through as a very bad one. The creative starts with a mother shouting at her son, so the target audience is definitely not students who are leaving away from home. So, Why would Samsung want to invade into a students precious study time and annoy parents? When there is copious harmless opportunity outside of it.

I was instantly reminded that at the time of IPL, my nephew had his board exams and the TV at home was off most of the time. Even though the kid had his own private space to study. That's the extent to which a few parents would go to keep distractions at bay. This kind of an ad will only ensure that parents will never let their kids own a device that can eat into study time.

The Samsung Corby CDMA provides a good opportunity to boast about the product's unique features of live TV streaming, but this advertisement wastes it.