Just because it is BIG does it mean its useful? If I were to go by the ads it definitely does not seem so. In fact its being portrayed as being quite painful!. Added to that a tagline that says "ho to big ho, warna na ho!". Not having something big seems to be a better option. What am i losing anyways?.

Dont they seem to suggest that big is big maintanance.

Ironically I saw this right after a commercial that shows how difficult it is to maintain a big car, you know the one with husband and wife washing an elephant. :) .

This is definitely taking the quality of commercials ahead from where the happydent ad left it. Almost a movie. Take a look at the making of the movie.