I first heard of this product and commercial from people's comments on facebook and twitter. That itself speaks well for the ad!

The thing that impressed me most about the Reebok easytone ad was the proposition - what a fantastic offer to make to customers. Wear the shoes and walk - and your legs get exercise. For the 'quick-fix' and 'easy solutions' generation, that is enough. I am not a major sports or fitness enthusiast, but have to admit I was tempted for a bit :)

And what better way of communicating this, but with the results of the shoes! The ad is upbeat, the bodies look great!

Does the ad leave me very excited and impressed with the product? No. But it does its job I think. People will be interested in the product, check it out and try - unless its madly priced.