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This new prestige smart kitchen ad i thougt is smart by itself. It has a very neat layout, a nice picture of someone with a beautiful smile, has a BIG sized catchy headline ( ofcourse everybody wants to be smart! ) that leads on to the new products that can make your kitchen smart. The product range is nicely categorized and a little description provided to tell what they are all about.

Whats also interesting is the fact that they chose to provide the website address right at the top, rather than hiding it somewhere under their logo or mixing it up with the rest of the contact details. It does seem a little out of place, but quite useful i thought.

The reason why this ad might have caught my attention is also because i have been interested in the induction stove for sometime and the kind of utensils that go with it. This ad gave me the essentials.