Just saw the latest in the series of the Ponds and Kabhi Kabhi Pyaar Mein tale – and suddenly it hit me that it’s not over yet! And I suspect very few people care!

One of the most expensive teaser campaigns ever – and months later I still don’t get it! Seems like a proposal came, seemed interesting and had huge potential, but somewhere along the way it lost its charm.

The product’s key benefit or proposition is completely lost, its link in the story is too late in its arrival, and even the plot does not engage me enough to find out what's next! Priyanka Chopra, Saif Ali Khan and Neha Dhupia are completely wasted in a long boring (yawn!) series of ads.

I don’t think this ad does much either for the new Ponds Pinkness product, nor for the film if and when it releases!