It was the irritating sound of sucking the last drops of juice from a tetrapack that made me look at the tv. I do it myself all the time - why waste good stuff? The thing is, once you have seen someone do it, you feel the urge to run and get one for yourself and experience the pleasure first hand.

"why grow up?" as a tagline will appeal to everyone sans age or gender. More to the losers and non-movers. Is that intentional? or is it because maaza is trying to be a family drink and hence has pushed frooti to the working single category. Not a bad idea at all. The video sets up the mood for a tagline like this. Frooti does well to retain the signature tune.

The act of making irritating noises will definitely catch on, will frooti?