Ranbir Kapoor has been making waves with his movies this year. And will soon be getting on the hard core endorsement band wagon. Panasonic seems to be among the first to have recognised this star's brand value and tapped into it.

But what really sets this one apart from the other 'celebrity' endorsements is the very interesting promotion. Buy a Viera and stand a chance to star with Ranbir in his next movie. Hmmm - that's unusual, and bound to create interest.

100 points for the idea. I think it will definitely get some of the 'limelight' seeking, star crazy Indian population to put Viera on their consideration list :)