About eight weeks ago I wrote about my dissappointment over getting to know about the Nissan Micra via a small classified ad by their dealer in Deccan Herald. But now, eight weeks later, I get to see what looks like an ad from Nissan about their new car Micra in The Economic Times. Somewhere in between then and now I did get to see the TV advertisement with Ranbir Kapoor as well. Some questions were raised about the push button start but otherwise the ad did leave a good impression about the car.
I'm particularly impressed with this print ad for two reasons. One, this Nissan Micra print ad is good enough to make me forget the complaints I had few weeks ago and second that its being advertised as a car that simplifies driving in city! And, just before you raise the now infamous question "kitna deti hai" the answer stares at you in big black bold letters. I also like the that the car is played up more than the celebrity. The car and its features take center stage while Ranbir gives it a i'm-simple-with-no-attitude charm to it.
What I did not like is the last line in copy "truly the chamatcar" - why spoil the all-so-well-simply-fitted ad with complicated hinglish. I liked the car, the advertisement makes me like it more. I wonder how much it costs, that information is conspicuous by its absence.