The new Aamir Khan Titan ad plays very safe. He looks good, the story line is painfully predictable and ... really boring. It is shot well. But really - there is no humour, emotion, anything! So it is a little disappointing

Maybe the thought itself - of any job being important - is ok. But in the manner in which it has got executed it really does not do anything for me. Actually the 'Be More' tagline itself means very little to me!

We need the old Titan ads back! The simplicity of the earlier ones, the use of the lovely jingle or the humour of the Aamir Khan ones.