Monster.com's earlier ads had a tagline "caught in the wrong job", this had things in it to instantly connect with the audience. In a country where we are well educated to find compromises, to "adjust", to live and let live, we have ample opportunities to raise this question on ourselves. Moreover the tagline also indicated that the advertiser had something to do with "jobs".

The new ad of Monster.com where one hero supposedly gets eaten by a lion because he could not find the gun with the bullet  misses the connect to a "job" portal. The ad also mentions about how choices are useless if they do not work. But in relation to the situation thats created in the ad my first guess was that the ad was for an insurance company or some sort of product related to preventive care.

The advertisement is memorable but the connect to the product is not. The scenario of ones's need and many useless solutions available is very generic. You can justfy the alignment to a job portal, but it isnt something that comes out as a matter of fact. But advertisements that cannot be understood easily are forced down consumers throats by buying lots of airtime to repeat, and Monster.com seems to be doing well. I run into these ads on CNBC TV18 consistently over the last few days.