Okay this ad makes no sense whatsoever - if you try to make sense of it (he drinks, and she feels like she is under water?? Huh?) BUT, I love it! I want to see it again and again - and hum the song all the time!

Limca's doobo taazgi main ad is refreshing, communicates the 'freshness' that the brand stands for, is memorable and makes me want to try Limca. I will :)

It has been shot very well, the actors are natural and terrific and very watchable. It also seems to extend the Limca positioning naturally and well.

Nicely done! Stands out really well - especially since some of the new drink commercials (Pepsi, Maaza) are so so so bad!