Very catchy jingle. But, how many will recognize this as a commercial for a money back insurance scheme? It is, It says so at the end.

It actually took me more than one watch, to identify the product. As in to get to know what is 'jeevan varsha'? The name though got well registered.

The 'musical ad', I think will be remembered more than the product advantages.  At first it seemed like a home loan ad! - may be it was the big key.

It is tax paying/saving season. Hence good timing.