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Insurance is the subject matter of solicitation, meaning one has to ask for insurance. So an insurance company really needs to persuade people to make a request to be insured.

This ad is one where I do feel persuaded. I need life insurance so that my family is not put in hardship. There is no way I can guarantee that. Maybe not, but atleast this gives me a feeling that there are lesser chances of my loved ones being hassled.

Knowing this organization is capable of responding to such volumes of claims in a timely manner is very consoling.The whole feeling of "oh god, its a sarkari company" is put to rest and I do feel why go anywhere else !!.