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Interesting, who ever came up with it. Rs 100 off on purchase of two quantities of lakme lipstick!!. This I assume works out to around 50% discount. Good? Bad? Do I care?

A look at the fineprint gives more insight. The offer is applicable on exchange of used branded lipsticks with original pack intact and the branding alphabets clearly visible. A good measure to know
  
   1. Which brands consumers were ready to give up?
   2. How much/soon were they ready to give up?    

The text in different colors justifies the need for someone to go for an exchange. There are so many to choose from. Will a choice be made?

I hope I get to read about how this worked out for Lakme.