Karbon the mobile manufacturer has done itself wonders by associating with the IPL 2010. Commentators obliging the karbon kamal catch is a very popular term these days. 

That said, i wonder why the karbon team came up with this particular ad for their dual SIM mobiles. I just dont get it. 

The karbon dual SIM ad repeats often, very often, which is good, but the idea of two people using one "mobile" phone is beyond me. Isnt it like going back in time, to times before mobile phones!!! The problem for dual sims to solve is that of many, isnt it? How will one individual with more than one SIM benefit from one mobile, thats the problem. Ideally karbon wants more people to buy their phones, Not less, isnt it? 

Showing Virendar Sehwag and Gautam Gambhir fighting to pick or ignore a call on mobile bewilders me. Ignoring or passing calls for others to pick is a problem that occurs in an office cubicle.  Mobiles were invented to solve the very problem, so that each one have their own phone. Lower prices meant higher sales. 

So, karbon is this a strategy to turn things upside down to catch attention? Or is this a blunder? I think its the latter.