This is a problem and solution ad. It shows a man in the middle of a street and he is looking down at a Rs. 500 note. He is lucky that he has spotted it. He looks at it, tries to make up his mind to bend down take it but after a while with a sad dejected helpless look on his face walks away. Before you begin to think why he moved away Iodex comes on screen.

Backache is quite common these days and you really have to convince yourself hard to do certain things when you are suffering from it. This ad shows one of those things very candidly.