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Most people would associate Intel with the jingle. That's it. Remember any ad of theirs? Not really. But yes, ads from other technology majors seem incomplete without the Intel ‘bong bong’ tune.

Now here’s an ad that seems to give some character to the mysterious Intel inside. So these are the people who make the cool technology happen. Nice! And quite memorable.

The Intel ‘Sponsors of Tomorrow’ campaign is refreshing. Perhaps not as slickly executed as one would expect of Intel commercials to be, but distinctly clutter-breaking. And they don’t just make it ‘cute’ with a ‘these are our rockstars’ message. That's only one aspect. The hoardings and print ads demonstrate the kind of ideas that will shape tomorrow, and establish Intel clearly as one of the brands leading change and progress.

They are even encouraging people to share their ideas for tomorrow – a nice touch that lifts the campaign from what could have become completely gimmicky, to a campaign with a strong intent and a heart.

Yes there are all kind of rockstars in this world! And this lot is impressive.